The On Demand Global Workforce - oDesk

Is Really Long Content Beneficial?

There are often people that get into disputes about what type of content is the best for their site. For some, brief content is the best, while for others, the best content is the lengthy content, that contains "multiple posts" by other standards.

Now, it may be impossible for me to analyze your site and determine what type of content works best for you within a minute of stumbling upon your site, but over the course of several weeks, you will have to analyze which type of content works best for you, and this can also depend on the amount of time that you put into your site.

For someone that doesn't have much time to put into their site (less than half an hour per day), you will typically find a single post per week or less, especially if they plan on writing a single long post, or at least one extremely short, but well thought out post per day.

People with more time to put into their blog will undoubtedly have more content within each post, sometimes spanning multiple pages.

One of the mains reasons that you want to focus on building posts with a lot of content is that you will be able to increase the number of keywords and phrases that are pointing into your site. You want them to appear in there, but not appear obvious to your readers. It is easy if you write a post with three sentences to be "obvious" about your keywords, while it is very discrete when you are able to disperse them throughout two thousand words.

Secondly, readers often take more time to read longer content. Now, you could also say that they don't have the time to read it, but when you write longer content, it makes it apparent that you are serious about what you are doing, and your subscribers will be, too. A second point on the same subject is that your readers will probably click through to your products or services or advertisements if you have them placed in a strategic position. Otherwise, you won't have much to look forward to - if you are in it for the money.

Finally longer content can help you reap more benefits down the road, including the ability to work for larger blogs, become more knowledgeable about certain topics, and connect with your readers - these are all indirect, but quite noteworthy.

No matter how you feel about lengthy content, be certain that you employ it properly on your site, or you will see undesired results and will have the exact opposite effects your were looking for. Split your sentences/paragraphs so your content isn't in a single block, make sure you add headings, and involve your readers into your content.

0 comments:

Post a Comment