What is Google AdSense?
Google AdSense is an ad-serving program that places ads that ?make sense? ? specifically, that make sense based on relevant content, and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing. Contextual Marketing is just what it sounds like.On a website about custom cars, you might have an ad for fancy wheels or car care kits. On a website about off-roading, you might have an ad for durable truck tires or spotlight rigs. A hockey site might advertise hockey sticks?and a tennis site, tennis shoes. Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. And the ?context? can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.
So what?s in it for you ? the website publisher/owner? That?s easy. Every time a visitor to your site clicks one of these ads, you make money. The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don?t overshadow the content of your website or annoy visitors. Actually, you have seen hundreds of these ads yourself, as you?ll realize in a moment.Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithms used to align ad content with page content Google automatically selects and displays ads for your website that are likely to generate the highest revenue for you.
How the Ads Get On Your SiteOnce you join the AdSense program ? and Google approves your site or sites, which we?ll cover in detail shortly ? the actual process of displaying ads on your website is extremely simple. You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages, and watch the ads get served! Google automatically places AdWords ads that are most relevant, from its extensive advertiser base. Google employs various sophisticated algorithms to determine the relevancy of the ads to your content.
Before we get into how Google assesses sites, and whether a few or many placements of that magic script will deliver optimum results, let?s review the advantages of AdSenseAdvantages of the Google AdSense system
Google AdSense is simple to use and manage. Once approved, displaying ads on your webpage does not take time and requires minimal technical knowledge.Google AdSense is very smart about ad selection. The ads that are displayed are only those that are relevant to your content, and Google has strict quality control on the general quality of the ads.
Google AdSense uses text-only ads. Far from being low-tech, text ads are more effective than flashy ads. The clickthrough rate of text ads is proven to be higher than that of animated ads! More clicks equals more money, and text ads equals more clicks. Also?text ads are very ?low weight? and very fast loading. The AdSense program will not slow your website, or your visitors, down. You can also use graphic ads.Here its summary about google adsense :
There are no ?magic bullets? or ?get rich quick? schemes that work. As an experienced Web marketer or publisher, you already know that.But there are some ways to make really significant ?passive? money on the Internet, and especially with Internet advertising. Of these, one of the best, and most legitimate, is Google AdSense, which you now know all about.
When you?re ready to get started with your AdSense program, the preceding information, combined with the following additional resources, will help you make the most of it!
Further AdSense ResourcesWhether you have one website or 100, RSS feeds or no, blogs or no, below is a list of great tools, software, scripts, and other resources that can help you win in your Google AdSense campaign.
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